

About Us
All Things Rural was founded in 2004 by Nigel Ford and Rebecca Harris, combining their expertise in the agricultural and equestrian industries to create a successful business.
Initially focused on wholesaling grass and forage crops to retail mixers across the UK and Ireland, the company quickly expanded to include a wide range of agricultural and amenity species. Today, All Things Rural specialises in creating custom seed mixtures for various purposes, including agricultural, amenity, equine, game cover and wildflower areas. Utilising proprietary software developed in-house, we produce DEFRA-certified mixtures tailored to meet specific customer needs, with flexible packaging options available.
Core Principles
Looking ahead to the next decade, we will stay true to the principles that have got us this far, focusing on speed and quality of service to meet our customers’ orders and reinvesting repeatedly in our business to meet new challenges posed by Brexit and climate change. Our relationships with suppliers are also strengthening confirming our place as a major UK wholesaler of grass seed and wildflowers.



Our Team
We believe we are unique in that we grow, harvest and dry, clean, mix, pack and distribute seed, enabling us to offer a total range from one supplier. Our business has been built on service and choice and nowhere will you find a larger range of products held in stock ready for immediate dispatch. A lot of All Things Rural’s growth has stemmed from our commitment to service and quality and we pride ourselves on the effort we make with every order to maintain these standards.
We have a young team of hugely committed staff and we believe they will enable us to continue to grow the business whilst retaining our signature quality of service.
We are looking forward to receiving your orders and enquiries.
Our Wildflowers
We also stock a wide range of native and non-native wildflowers, which play an increasingly important role in our environment, providing a food source for pollinators to fertilise crops. Successful establishment can only be accomplished with patience and care, so the selection of mixtures sown for such projects is crucial. We are always pleased to advise upon mixture selection and site management and provide mixtures to your own specifications.
We operate from our 170-acre farm at Red Hill, Alcester, where we grow several of the wildflowers and wild grass species we supply and our core policy of reinvestment in our facilities and technology has allowed us to constantly evolve, increase capacity and efficiency simultaneously. The last decade has seen repeated investment in land and machinery across our current site, as well as diversification through other businesses with our zoo and dinosaur park, All Things Wild and Fonmon Castle in Wales.
